Almost every poker room leads with a big welcome bonus, because a number like "150% to $1,100" is easy to advertise. But a deposit match is a one-time event: it clears once, and then it is gone. Rakeback, by contrast, pays you back a percentage of the rake you generate every single week you play.
Run the numbers over a year of even modest volume and the recurring rebate dwarfs the one-off match. That is the whole reason CoinPoker tops our net-value table: its CoinRewards program — cash-game leaderboards (CoinRaces), splash pots and ongoing cashback paid in USDT — keeps returning value long after the welcome bonus has cleared (the COINBONUS match itself clears at 33.33% of your rake).
The lesson generalises. When you compare rooms, weight the recurring rakeback far more heavily than the headline bonus — and use our Effective Rake Explorer to see exactly what each deal returns at your stake and volume.